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Developing a risk framework for web-based application development


I’ve worked for over ten years in project management within large global web agencies and can say that situations like this are not unique, and that risk management is a contentious issue in web development projects. In our environment most projects are driven by the two main disciplines of ‘technology’ and ‘creative’; sometimes in harmony but sometimes at odds. The challenge for Project Managers is both adhering to good project processes (PRINCE2, PMBOK etc.) without stifling the creativity that marketing clients look for in digital agencies. When I conducted independent research for an MSc in Software Development I was interested whether web project managers in agencies should manage ‘just like IT projects’, for which documented models exist, or take a differing approach.